In this article, I am going to teach you the 12 advantages of email marketing that your marketing team must know.
In this social media age, you might have been hearing so many people talking about how email marketing is dead.
The purpose is that, so long as you are able to get thousands or maybe millions of followers on social media, you can become an influencer, and not only promote your own business but make money promoting other people’s businesses.
But as an online business social media expert, I really understand that the social media algorithm will never allow your content or post to reach your thousands or maybe millions of followers at any given time.
Consequently, most of those millions of followers you are claiming to get are no longer active online. It is either they lost their account or are not really social media freaks.
But with email marketing, you have the tendency of reaching thousands or millions of your subscribers with just a click of a button.
Also, there is nothing like an algorithm that will stop your subscriber from seeing your email.
According to statistics given by an email marketing tool, HubSpot, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.
Also, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
As an online marketer, therefore, the above statistics will give you the motivation to develop an email marketing strategy and campaign to grow your online or your client’s online businesses.
To further give you more motivation, let us look at the 12 advantages of email marketing you and your marketing team must know.
Advantages of Email Marketing
- It will help you to create personalized content.
- With email marketing, you will be able to collect feedback and surveys from your subscribers.
- Email marketing helps a marketer or business to improve its sales.
- It gives you an easy way to communicate with an audience.
- You can bring a lot of traffic to your site or blog with email marketing.
- Timely campaigns can be sent through email marketing.
- Helps to increase your leads.
- You can use email marketing to reach the right audience at the right time.
- Cost-effective campaigns can be produced with email marketing.
- Email marketing will give you the opportunity to provide more value to your audience.
- It also helps you to have a forum for self-promotion.
- Email marketing helps you to own your media and contact lists.
1. It will help you to create personalized content.
With email marketing, you will be able to customize your campaigns as well as create targeted content.
Personalized content can be something small as putting a contact name in your email. And according to HubSpot emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don’t.
On the reverse, you can also use email marketing to create individualized content that depends on how you segment your audience. And this will help you to reach the right customers with the right email at the right time.
An example is sending an email marketing campaign to your returning customers and a different one to your potential customers.
One of the main advantages of email marketing is that you can create personalized content based on your customer’s needs. You can have variations to your emails like different images or subject lines to help increase your engagement.
You can even go further by creating segmented lists based on the location or engagement of your audiences.
It is very impossible to have a successful email marketing strategy if you are not sending the right emails to the right audience at the right time. And this is where segmentation and personalization really help a lot.
2. With email marketing, you will be able to collect feedback and surveys from your subscribers.
It is very valuable to keep a pulse on your customer’s experience if you really want them to keep interacting, engaging, and purchasing your products and services.
And it is email marketing that will enable you to do this. For example, you can use an email marketing campaigns to send customer satisfaction surveys and obtain feedback from those who have purchased your products and services before.
Email marketing can help you do this. For instance, you can send customer satisfaction surveys to obtain customer feedback through email campaigns.
And it is this feedback that will help you to come up with strategies to improve your customer’s experience.
3. Email marketing helps a marketer or business to improve its sales.
As an excellent marketing tool, email marketing can help you to actually improve the sales of your products and services.
According to an email marketing tool, HubSpot, 59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue.
You can use email marketing campaigns to showcase your products and services, encourage your customers to purchase from you after they abandon your cart, or deliver special offers to them.
You can easily incorporate messages in your email marketing campaigns to encourage customers who opted into your messages and updates to purchase from your brand.
Furthermore, email marketing can help you to automate part of your sales process which can increase your sales in the long run.
Additionally, you can use email marketing to automate part of your sales process, which can help increase sales as well.
4. It gives you an easy way to communicate with an audience.
One of the most important things you should aim for as a marketer is to improve communication with your audience. Because any customer who gains confidence after talking to you is likely going to become loyal to your company.
Online customers really love to appreciate emails. Just imagine the response you get after reading an email from a brand that you love. Were you excited or disappointed at their latest news?
If it is really a brand that you love, I bet you enjoyed the experience and this will always keep you in touch with this your favorite brand.
You can use email marketing to reach out and maintain good communication with your audience and brand ambassadors. And never forget that it is these emails that will keep your audience engaging with your brand at any given point in time.
5. You can bring a lot of traffic to your site or blog with email marketing.
After writing and publishing content on your blog or site, one of the ways you create awareness about it is to send an update to those on your email lists.
And for that reason, email marketing is capable of sending traffic to your blog or site and in so doing helping you improve your SEO.
Thus one of the advantages of email marketing is that it helps you to send content via emails to your audience and in the end drive traffic to your blog or website.
Always ensure that when you are creating an email that is going to bring an audience to your content, you include a call-to-action (CTA) that will make those readers click through your blog or site.
6. Timely campaigns can be sent through email marketing.
Even though traditional marketing campaigns have their time and place, it can really be talked months to plan and organize them. Even with that, you are still not going to be certain about people seeing your campaign assets at the right time.
However, with email marketing, you will be able to create n entire campaign within short notice because they don’t take that long to plan and organize. Additionally, it will be possible for you to make your audience see your email at the right time.
One of the ways of doing this is to segment your audience when sending your content.
7. Helps to increase your leads.
Besides increasing sales, email marketing can also help you to increase leads.
One of the worst things to do as a marketer is waste time on bad leads. That is why email marketing helps to ensure that you keep track of your leads and discover the qualified ones to concentrate on.
You can therefore use email marketing to keep track of those who are opening emails or clicking through the links on them.
8. You can use email marketing to reach the right audience at the right time.
If you want to have a successful email marketing campaign, you must ensure you reach the right customers at the right time. Yes, am stressing this point because it is very very important.
With email marketing, therefore, it will be much easier for you to reach the right audience because people always check their emails. Especially in this digital era where people are using mobile devices to surf the internet.
This means that there is a tendency for people to check their emails anytime wherever they are. And this is a great way to improve the success of your email marketing campaigns.
In the end, you will be using email marketing to get in front of the right audience on a regular basis.
9. Cost-effective campaigns can be produced with email marketing.
In the traditional campaign, marketing is done directly or through print which is usually costly. But email marketing campaigns tend to be more cost-effective.
For instance, you are not going to pay for any location fees, photo sessions, printers, placement, or mailing. All you need is to download stock images and head on to your email marketing software to start your campaign.
Additionally, it doesn’t take long to produce email marketing campaigns. If the need arises, you can produce an email marketing campaign within a day, and this is more cost-effective than the time it will take for you to produce a direct or print campaign.
Since time and budget is always a big barrier for marketers to succeed in their marketing processes, email marketing campaigns are more efficient as it helps to generate revenue and leads.
10. Email marketing will give you the opportunity to provide more value to your audience.
Any business that wants to succeed on this earth must have a goal of providing value for its audience in order to keep them coming back.
Email marketing is one great way you can cultivate loyal customers since it still leaves you with the opportunity of adding value to your customers even when they don’t make a purchase from your brand.
Additionally, since it is those customers who opt-in to your email list free willingly, you can use emails to send them more resources and gradually help them develop an interest in your brand.
If you are able to continuously provide value to your customers, they are going to recommend more people to your business and this will bring you a higher return on investment (ROI). And this is one of the greatest advantages of email marketing.
11. It also helps you to have a forum for self-promotion.
Sometimes it can be very disappointing to self-promote in a place where people are pursuing an interest that is far from what you really have to provide.
And it is worth noting that self-promotion is one of the best ways to acquire customers. And this means that if you are unable to promote yourself and sell your brand, you are likely not going to sell any of your products or service.
With an email marketing campaign,s therefore, you will always be home with the opportunity to promote yourself to those who opted-in to your email lists.
Thus, you can send emails about your new products and services, or even new content; showing them the features and benefits. Since your customers sitting in your email lists will always want to hear from you, there is nothing that is going to disrupt this kind of self-promotion.
12. Email marketing helps you to own your media and contact lists.
Platforms like social media have community guidelines that will restrict you from posting certain content. And even if they allow you, they will work against it from reaching your potential customers.
Typically, all your content and your follower list are owned and controlled by the social media platform. Imagine how many customers you will lose if this social media platform bans your account because you went against one of their community guidelines.
Let’s not even talk about the fact that it can be shut down at any given time or day.
That is why real marketers concentrate more on building their email lists. An email list is a contact list you own and control and can use to interact with your subscribers regardless of what type of email provider you are using.
Plus, you will also be the owner of your content and be free to send it to anyone at any given time.
Having seen all the advantages of email marketing, it is, therefore, safe to safe to say that email marketing is one of the top ways to reach your audience. Plus, it can also improve sales and leads. Since this is still the place where people want to receive information, let’s just say that email marketing isn’t dead.