As a blogger, your number one target should be on how to drive organic traffic to your blog, especially in this modern age where the internet business is fast taking over every business sphere of human existence.
But before I reveal to you the ways you can use to drive organic traffic to your blog, let us see what an organic traffic is.
What is organic traffic?
Organic traffic occurs when people find your blog content or post on search engines and follow the link to visit your blog.
Getting organic traffic to your blog will require you to spend nothing, unlike paid traffic wherre you will have to spend hundreds of dollars on Ads and sponsored links that will drive people to your blog.
Now let’s move on to see thow you can drive organic traffic to your blog.
How To Drive Organic Traffic To Your Blog.
Below are some of the ways you can drive traffic to your blog.
- Do Keyword Research.
- Create unique and useful content
- Make your content easy to read.
- Write headlines that attract readers
- Link your content.
- Get backlinks for your blog
- Monitor your keywords
- Build an email list.
1. Do Keyword Research.
Guess writing is very dangerous for bloggers because you will be revolving around conventional ideas that people out there might not be looking for.
Normally, millions of people are using one search engine or another to find a possible solution to their immediate problem, and if you are lucky to rank for their search terms, then you will soon be driving mad traffic to your blog.
And the only way for you to know the keywords people are looking up in search engines is to do keyword research.
Keyword research will help you in the following ways;
To discover the search terms that people are looking for the most.
Find unique content ideas for search terms that are popular.
Understand your competitors and write better content to beat them.
Create a series of cornerstone content to drive steady traffic to your blog
2. Create unique and useful content
Search engines and readers are looking for unique and useful content, and this is usually a comprehensive piece of writing that covers nearly all the details about a specific topic.
We call them cornerstone content which type ranges from; how-to guides, tutorials, comparison articles, opinion pieces, a listicle, etc.
Cornerstone contents are more comprehensive and provide more information about a subject or topic.
3. Make your content easy to read.
Even though search engines and users love to read longer and more comprehensive articles that provide them with all the needed information, the problem is that human beings have a short attention span.
If they find it difficult to read and understand the message you are trying to convey in the first few paragraphs of your article, they are likely going to abandon it, and in so doing lose out on the information that comes later in your article.
Thus, you must make your content easy to read by using simple English, smaller sentences, and paragraphs with enough white space that makes it easier to glance at.
Use more readable fonts to improve your typography; images, screenshots, videos, and other visual elements are also very important because they make your article easier to read.
4. Write headlines that attract readers
Your article headlines are the very first thing your potential readers will see when your article pops up on their search results or RSS feeds.
If the title of your blog post is catchy and stands out, it is going to attract potential readers to click through and read it.
Thus, you need to learn how to write better titles for your blog posts.
5. Link your content.
Linking the contents on your blog is as important as writing them because it helps Google to understand your context and the relationship between different articles scattered about on your blog, and it is this information they are going to use as your ranking signals.
Also linking your content will help you to retain visitors to your blog, and in so doing increase your page views and reduce your bounce rate.
6. Get backlinks for your blog
A backlink is an incoming link from another website to your content, it is one of the most influential signals in Google’s rankings.
If you get backlinks from reputable blogs or websites, it will help you to rank as well as get traffic to your blog.
The easiest way of getting backlinks is to add a link to your website on all your social media platforms.
There are also paid tools Like SEO-Estore, where you can buy quality backlinks at lower costs.
7. Monitor your keywords.
Once you have done creating your content and traffic begins to come in slowly, you have to track how well each piece of your content is performing, and you do this with a tool called Google Search Console.
Google search is a free tool that Google provides which will help you to see how your website is doing in the Google Search console.
8. Build an email list.
Building an email list is also a great way to drive organic traffic to your blog.
And this simply involves signing up with an Email Provider Service (EPS), and obtaining a subscription form you will paste on your website to enable people freely subscribe.
Subscribing to your blog means that those people accept to be receiving updates of new content or post which in turn will enable them to visit your blog.
This means that once you finish creating a new content or post, you should send an email campaign to all your subscribers and urge them to visit your blog and learn.
You can also use free offers like ebooks etc to urge your readers to visit your blog.
But then you have to be mindful how you send the email else you will fall a victim of spam.