In this article, we are going to look at email marketing based on what it means, and in the end, we are going to show a few examples.
Email marketing is simply the art of using email to promote your products and services online. It helps to build a loyal and lasting relationship with your potential customers or clients.
Unlike back in the days when we used to send emails by postal service that took days and months to deliver, email marketing is done electronically and with the speed of light.
Let us look thoroughly at what email marketing means, how it works and why it is still relevant in the present age. And I promise to end this article by showing you a few examples of email marketing, and from there you will know how to use email marketing.
What Is Email Marketing?
Whenever an email is composed and sent to customers on a contact list by a company with the aim of drawing their attention to a product or service, it could be considered a form of email marketing.
Email marketing is a segment of internet marketing that is down on websites, social media, blogs, and much more.
Emails can come in the form of a newsletter that carries updates about a company, promotion of products/services as well as exclusive deals for subscribers.
Email marketing may also be used to share a general message about what is ongoing in a company. For instance a scandal or natural disaster that invades the company.
At its very best, email marketing gives businesses, whether small or big; the opportunity of keeping their customers informed as well as tailor all their marketing messages to their customers.
And at its worst, email marketing can drive customers away when emails are sent persistently and consistently and passes for spam.
How Does Email Marketing Work?
It is very easy to launch and follow up an email marketing campaign, and this makes it accessible for small businesses.
For instance, you can do this by simply adding a newsletter sign-up option on your website. And as people sign up, you can assemble their emails and begin to send newsletters to your growing audience all at once.
You can as well use your social media profiles to send customers directly to your newsletter.
Advantages Of Email Marketing.
The two outstanding advantages of email marketing are its prices and ease of use.
When compared to other marketing types, email marketing is a less expensive way to showcase or advertise a company or its products and services.
You can use newsletters to send updates about your company’s upcoming events, special offers or bonuses, or a new product or service.
You can use email marketing software to schedule automated promotional emails for your potential customers, I mean those who have not yet made a purchase.
Email marketing will also allow you to target specific individuals or even particular groups of customers. You can use special birthday deals on a product or service to achieve this.
For instance, I constantly send emails to the upcoming artist on my email list on their birthdays with an offer of a 50% discount on promotional fees. This kind of personalization will help you as a business to develop and maintain a loyal and long-lasting relationship with your customers.
And in the end, this can lead to an increase in your sales as well as customer loyalty.
Is Email Marketing Still Relevant In This Social Media Age?
In this social media age where different forms of marketing are prevalent, plus the ability of people to keep customers as followers or friends on their social media accounts; it is very tempting to think that Email marketing is no longer relevant.
However, there are scores of statistical evidence that email marketing is still as relevant as it was in the beginning.
Statistical evidence that proves email marketing is still relevant in this social media age.
- Experts working at the email marketing company known as Litmus estimate that email marketing returns an average of $42 for every $1 spent.1
- One other survey discovered that when it came to purchasing decisions, 59% of respondents were influenced by email marketing.
- In 2019, a study of more than 1 billion shopping sessions discovered that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
The biggest advantage of email marketing is that customers will easily get to see an email when they check every day, unlike social media where it is impossible to see every post on a user\’s feed.
That is to say, when you post something on social media platforms, all your followers are likely not going to see it and in a while, it will disappear from the feed.
But an email will never disappear or be deleted from an inbox until the owner sees it.
Ideally, the best thing to do is to ensure email marketing is used to enhance social media and vice versa.
One of the ways to do this is by adding social media “Like” or “Share” buttons to the emails you are sending out to your subscribers.
This is going to give your customers a way of connecting with your brand.
You can also include snippets or comments of positive reviews from people on social media in your emails, and also find a way of using social media posts to drive customers to your newsletters.
Examples of email marketing.
Before we end this article, we are going to look at a few examples of email marketing.
Litmus uses animation to create a more interesting email marketing design.
Unlike static text used by most email marketing software, litmus provides a swipe motion that motivates recipients into taking a deeper dive to see the rest of the contents.
At the header section, a recipient will quickly get to know or understand what the email is all about.
Litmus animation is subtle, and it’s executed in a way that serves to enhance the email’s body copy. Even better, it works perfectly well with the design of the email, and creates a matching but contrasting focal point before the reader dives into the rest of the copy below.
What makes Uber email very interesting is its simplicity. Email subscribers are alerted about deals and promotions through emails.
Their initial description is always brief and paired with a very clear CTA, which is perfect for subscribers who are quickly skimming through the email.
Those who are eager to learn more will see a more detailed but simple step-by-step explanation of the deal and how it works.
Uber’s email design is very consistent with its brand. And similar to their app, social media, website, and other parts of the visual branding, the emails come with bright colors and geometric patterns.
Dropbox emails are always cute and funny, they showcase a pair of whimsical cartoons and emoticons.
Their email is also short and sweet and they don’t waste time in reminding their recipients about the brand’s existence, and why it could be helpful.
When sending emails with dropbox, you will have the option of giving your recipients the opportunity to come back to using your service in the form of a limited-time coupon.
If you do it the right way, email marketing has the tendency to substantially increase your income.
It is a great way of getting people to visit (and revisit) your website or blog. More traffic usually means more income.