Ever wondered how to structure your blog post for SEO? then this article is for you, and I do hope you invest the time into reading and above all studying and implementing the strategies shown.
What is SEO?
SEO, an acronym for Search Engine Optimization is the process by which a blog or website appears or ranks for a particular or several keywords on search engines.
Therefore, blogging for SEO simply means your ability to position your blog to rank for keywords on search engines.
And I hope by now you understand the usefulness of ranking on search engines because you are going to be rewarded for organic traffic, that is more visitors coming to your site without your having to spend money promoting it.
How to structure your blog post for SEO
Below, therefore, are the ways you should structure your blog post for SEO.
- Create a captivating title tag for your blog.
- Have your target keywords in mind as you write every blog post.
- Implement a smart URL structure.
- Optimize your blog posts.
- Make sure your blog is mobile-friendly.
1. Create a captivating title tag for your blog.
The default title tag for every WordPress blog is normally ‘blog’, but then you should not leave your blog at that title tag. You have to create a captivating title tag for your blog, and not only captivating but a title tag that best describes the purpose of your blog within a sentence.
But before you name your blog, the one and only factor you need to put into consideration is:
Make sure your title tag contains the general topic of your blog, for instance, if you are going to be updating your audience on the latest happenings around the world, then let your title tag contains words like news media, gossip, gists, etc.
Of course, the general topic of your blog is going to depend on the niche you are writing for as well as the audience you are trying to reach.
Most importantly, make sure you include significant SEO keywords in your title tag.
2. Have your target keywords in mind as you write every blog post.
When you are creating each of your blog posts, ensure that you have your target keywords that correspond with the audience you want to reach in mind.
Proceeding to create contents that are important and aims to educate your target audience should be your main goal as a blogger, and once you are able to stick to that, you will keep your audience coming back to your site for more as well as gain so much authority in your niche.
One important point to note using keywords in your post is to zero in on a limit of 1 to 2 keywords. Because using too many keywords on a particular post will hurt your SEO since search engines consider it keyword stuffing.
Therefore, try as much as possible to maintain the readership and uprightness of your blog posts by focusing on fundamental keywords and utilizing them in a characteristic way.
3. Implement a smart URL structure.
Try as much as possible to avoid excessively long and difficult URL’s on your blog posts. Rather let your URL briefly depict what you are writing about.
One more thought for URL structure is announcing proficiency. Generally, various websites do exclude “/blog/” in their URL structure, and this makes Google Analytics find it hard to index a page.
But if you include “/blog/” in your URL structure, you work on the simplicity of detailing for your website.
4. Optimize your blog posts.
One of the most amazing ways to attract more traffic to your blog posts is by optimizing your blog posts from time to time.
Below are a few of the ways you can optimize your blog posts:
- Adding internal links to your blog posts.
- Use featured images and in-post images to keep your reader’s attention in check.
- Get quality backlinks for your blog posts.
- Use catchy and short blog titles, and also make your Meta description short and engaging by using captivating phrases.
5. Make sure your blog is mobile-friendly.
The majority of people surfing the internet on a daily basis are doing so via mobile phones, and for that reason, Google will never index pages that take long to load on mobile or lack features that help it display on mobile.
So you must ensure your site is mobile-friendly.
There are various ways to achieve this and the greatest of them is using themes or plugins that provide or support AMP (Accelerated Mobile Pages).
Accelerated mobile pages are known to load with lightning speed, and sites that use them are quick to rank on search engines.