How do you write a successful blog article is one question asked by so many would-be bloggers and even those who are starting out their blogging career and so in this article, I am going to teach you how to write a successful blog article.
As a blogger, your aims and objectives should not only be creating interesting and specific articles on your blog for your readers, rather it should be on how to present them in a good way that will attract and gain their attention.
Never forget that millions of blogs and social platforms have great contents that are competing to gain online readers’ attention.
How do you write a successful blog article?
To help you do this, I am going to reveal to you the 3 things that will help you to write a successful blog article
- Your title,
- The meta-description, and
- Your first paragraph.
1. Your title
When you share your article on social platforms or optimize them for search engines, the first thing that will come into your reader’s view is the title of your article.
And for that reason, you must ensure the title of your article is good enough to gain the attention of your reader. And you can do so in the following ways.
Begin your title with numbers:
As lots of articles appear on a screen, it is undeniable that numbers are likely going to attract people more than words. So you must learn how to begin most of your articles with numbers instead of letters. For instance instead of saying ‘four types of’ say ‘4 types of’.
Mention hidden benefits for your readers:
Human beings get more attracted to things that promise them something or say carry hidden benefits.
So you must ensure you make that a part of your title.
For instance say “The secret of…”, “An unfailing trick to…” “4 things they will never reveal to you about… “
How-to articles:
People tend to begin their search terms on search engines with the “how-to” prefix.
And If your title matches these search terms then you are likely going to have most of your titles ranking on search engines.
Articles with question titles:
Articles with question titles are quick to challenge the reader and make them eager to find out what the answer to that question is.
Of course, it is that eagerness that will make a reader click on your article.
For instance, you can present 2 products and say “Product A or Product B, which one is better?
Controversial point of view:
If a particular subject has an already well-established truth, then you will gain your reader’s attention if you present an opposing point of view, you must then try to ensure your article justifies why you oppose what people generally hold as a belief.
Articles length:
Ensure you make your title as short as possible, and this will make it easier for your readers to get a knowledge of your article in a short glimpse.
2. The meta description
The meta description is the text that usually appears below the title of the article in search engines
It is meant to help the visitor get a kind of summary of the article he is going to read before clicking on the link.
Thus, you must write an attractive summary for your blog article as a Meta description.
Google’s maximum length for meta description is 900 pixels, i.e. 155 and 160 words.
Make your description not more than 150 words to ensure that the description is complete.
3. Your first paragraph
“Bounce rate” is a major enemy of blog articles, and this happens if people are not spending the estimated time on your article.
For instance, if your article has a 2-minute read but a reader leaves at 30 seconds, this will show the online robots that your article is not interesting enough for people to read.
And it is your first paragraph that holds the key to ensuring readers do not abandon your article halfway.
So after writing your article, make sure you check the first paragraph to ensure it will invite further reading.
Below are several tricks to achieve this:
End before you begin: it is common for humans to be eager about what the end of an article would be.
So to achieve this, begin your article with your conclusion, and develop your write-up from there to show how you arrived at that conclusion.
Let your reader see himself in your article: There is nothing humans like more than seeing themselves reflected in a text.
Therefore, start your article by describing a common problem you are sure the reader is facing, which is even the reason he clicked to read the post.
And once you get a hook on them from there, you can be certain they are going to read your article to the end.
Relate a story: once any human starts reading a story unconsciously, it is certain they will want to know how it ends.
And for that reason, you can adopt a story to your article. Do this by introducing a character who had a problem to solve and relating how he arrived at the solution.
Share an interesting fact: Information that usually goes against what we expect tends to attract a lot more attention.
If you are safe with such facts, make it a part of your introduction and then take time to explain more about it in the rest of the article.
Additional Tips On How To Write Good Blog Articles.
This part aims at providing additional tips for bloggers on how to write good blog articles, and without much Ado let’s get straight to the point.
Writing style
It is common knowledge that most human beings do not usually love to spend time onscreen and read word for word, on even the most important post they are looking for.
Glancing through the words is the main way of reading adopted by online readers.
And for that reason, bloggers also need to adjust their way of writing to suit their reader’s way of reading.
And in this article, therefore, I am going to show you the ways and means of writing to make reading easier for your audience, so that while they are trying to glance through your content, they will come across the words that are going to get them hooked.
- Make your paragraphs and sentences as short as possible. Give your text some breathing space by separating them into short paragraphs, and make sure you avoid subordinate or sentences that are too long.
- If a word you are going to use has a shorter or more direct synonym, then settle for its synonym. Don’t go for words that will stress the reader to understand, especially words whose meaning has to be dug for in a dictionary.
- Make sure you adopt different text formats: bold, italics outlines, etc. For instance, if you are writing a quote from another source to back up your claims, you can use italics to help your reader quickly gather the understanding that you are quoting someone else.
- Listing your number of items will make it very quick and easy for your readers to read. So don’t try to fit your items in a sentence, rather use new paragraphs to list them out in an orderly form, so as to make it easy for your readers to differentiate them one after the other.
- Another easy way to help your readers get your message in one space instead of having to rewrite or quote a claim you have from another article from your blog or another is to use links. This will also help you promote your other articles because the reader eager to gather all the information about the subject matter will follow the link to read that other article
Use Images and videos
To lighten your text or reinforce its meaning, try using images and videos in between your contents to reduce the length of your text.
If you don’t seem to have your own photos, there are several sites where you can find images for your blog. You can use these images for free in any of your projects.
There are people who tend to quickly understand things through diagrams or videos, and research has shown that people tend to watch more videos than they read online, so you must take advantage of this and use videos the ore to engage those who are reading your contents.
The most efficient way to include videos in your blog is to upload them to YouTube or Vimeo and embed them into your content. And in so doing, you will save money on your hosting plan as well as get additional visits from those platforms.
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