This article will help you learn how to start digital or online marketing for beginners.
We are not only going to look at the basics, but we will also touch on advanced ideas you can incorporate into your digital marketing as a newbie.
The only thing constant in the internet world is change. For instance, Google can change its rules within a twinkle of an eye.
You could trick the search engine a few years ago and get on the top, but today those tricks don’t work anymore.
The constant changing of the underhand tactics available can only help those with the technical know-how and/or money.
But the good news is that just anyone today has the chance to make a good living by building an online business.
But the availability of so much competition must compel whoever wants to succeed in the online world to arm himself with the needed skills.
Before we go any further, let’s look at the definition of internet marketing.
What is online marketing?
Online marketing can simply be defined as the means of using the internet to advertise and sell your products or services as well as grow your brand and business.
The basics of online marketing.
Before the advent of the internet, marketing had already existed.
For instance, the traditional billboard that was used to direct customers to a business place is today the banner Ad we have on the internet.
The traditional TV advertisement is the modern-day extension of online video commercials.
Thus, it is very easy to understand the basics of internet marketing as the means of using digital channels like search engines, blogs, and websites to reach a targeted audience.
The sole aim is to advertise a product or service and generate sales.
For anyone who is starting an online business, there is a need to understand internet marketing a lot.
But the key to succeeding lies in how best you will use the strategies you are going to learn.
Therefore, you must have a clear-cut plan on how to generate profits as soon as possible; in order to build a business that will really stand the taste of time.
Methods of achieving great results with online marketing.
Since the sole aim of online marketing is to reach a target audience; or say potential customers, there are various methods that you can combine to generate a multi-channel approach to reaching your prospects.
Below are some of those methods.
- Search engine marketing
- Paid advertising
- Content marketing.
1. Search engine marketing.
Search engine marketing is the means of using search engines such as Google and Bing to bring prospects via organic traffic to your blog or website.
The primary means of bringing this kkind of traffic is through SEO (Search Engine Optimization)
Unlike paid adverts, SEO is free, but it requires a certain amount of technical knowledge and hard work.
The basic idea behind Search Engine Optimisation is that you create a blog or website, write useful keyword-rich content as well as build good and quality backlinks.
You need to understand how to do keyword research based on your target audience, and also be able to write high-quality content in order to be able to succeed in search engine marketing.
Like any online marketing skill, you can learn and master, SEO is an evolving and time-consuming process that involves building internal and backlinks, generating the content, and tracking rankings.
And you’ll need to rank high for specific keywords to be able to bring customers to your blog or website.
2. Paid advertising.
Paid advertising is the fastest means of getting your products and services in front of potential customers or prospects.
The idea behind paid advertising is very simple, and it involves paying a certain amount of money for a space on a blog or website where you can showcase your products or services.
Paid advertising is therefore a kind of internet marketing where you have to pay only when someone clicks on your ad.
If your Ad is seen by 5 thousand people (which is also known as ‘impressions’), but nobody clicks you won’t have to pay a penny.
And whenever such a thing happens, it is wise to review your Ad content and look for ways to improve it.
The known disadvantage of paid advertising involves people clicking on your Ads but ending up not buying your products or service.
And for that reason retargeting came into existence.
3. What is Retargeting?
And then showcases the same Ads to them multiple times in the hope that they would click and engage with the product or service.
And when this aim is achieved then conversion is born.
Benefits of paid adverts.
The main benefit of paid adverts is that they will bring a fast return on your investments.
Unlike SEO which is a long-term strategy that will yield results over time, paying for your traffic will help you to get immediate returns.
If you have a nice strategy for your paid adverts, you can find yourself making lots of sales in a short period of time.
The disadvantage of paid adverts.
The paid advert is very expensive and most times a little mistake can make you spend your money without achieving positive results.
And for that reason, you’ll need to put in more time and effort to learn and understand how best to use an ad service.
Inability to understand how to optimize your Ads for your chosen metrics: clicks, conversions, views, etc can cost you a huge sum of money.
Using networking as a form of online marketing.
One of the most overlooked ways of achieving internet marketing is through using networking groups.
In fact, learning how to navigate the complex interactions of businesses and business owners can yield more results than SEO or paid advertising.
LinkedIn is one of the platforms that help professionals to meet up and share ideas.
There are several groups that exist to create connections and leverage the power of connectivity for internet marketers.
But very few of them are built with features which allow for mutual promotion of your business.
Essential skills for online marketing.
See it’s not just about finding a good product, writing a quick review, and making money as soon as you start selling.
Thus, if you want to make serious money online; enough to change your life forever, you must be able to develop some of the tools in your toolbox.
Here’s a quick rundown of the most important aspects of online marketing.
If you are beginning a blog, writing content is one thing you will never be able to escape and to write better content you need to have writing skills.
Later in your career when you’ve made enough money for yourself, you can hire professional online writers to help make the work easy for you.
But you’ll still need to maintain your writing skills to enable you to create personalized content that suits your taste.
Plus, being able to write in a way that’s coherent and influential will be a huge bonus that will help you to expand your horizons beyond that of your online business.
Understanding how to sell.
All internet marketers must be able to sell, and if they don’t they will never be able to make money, or not enough to change your life.
Selling is a skill, and it doesn’t require any magical act or powers. And it’s one of the most useful skills you can ever learn.
Once you understand how to sell; you will have a guaranteed income source for as long as you desire.