In this article, you will learn about the 10 top-rated email marketing software in 2023.
If you really want to grow your business in 2023; you need email marketing software that will help you convert your leads to customers.
Though it might sound a bit simple; it is estimated that we have over 450 email marketing tools that one can choose online for email marketing.
And with all these email marketing companies promising the same thing, it is anything but simple.
To identify and choose the best email marketing software for 2023; we had to study the features as well as use most of these email marketing software until we came out with a 10 list results of the best email marketing software in 2023.
Below are, therefore, the 10 top-rated email marketing software in 2023 you can choose from.
Top-Rated Email Marketing Software In 2023.
1. Autopilot
Back in the day email marketing was done by sending bulk newsletters.
But in the modern digital era, email marketing needs to be smart enough to help businesses automatically send the right messages to the right leads at the right time.
As a matter of fact, Autopilot is an email marketing software that has one of the best-designed canvases that helps businesses to build email automation sequences.
Email automation sequences are often known to become confusing at times, but Autopilot solves this issue in a rather quirky way.
And it does so by allowing you to annotate your automation sequences using emojis, explanations, stickers, etc.
With autopilot, you can have beautiful automation sequences that take half an hour to interpret.
Autopilot also has excellent reporting and analytics features.
Pricing at autopilot starts at $49/month for 2,000 contacts.
This makes this email marketing software to have the cheapest option, particularly considering the fact that Autopilot does not offer an in-built CRM.
Finally, Autopilot is extremely great for teams that need to collaborate on powerful email automation sequences.
If you want to move from ActiveCampaign, this is likely where you should go.
2 HubSpot
Hubspot is known to offer businesses an all-in-one sales and marketing platform which includes a CRM, landing pages, email marketing, marketing automation, chat, forms, etc.
Another exceptional thing about Hubspot is that it does very well in reporting.
You can use Hubspot as a backbone for your marketing and sales, it will help you to easily attribute your revenue back to the marketing campaign, newsletter, or any blog post that influences the sale.
Because of this, Hubspot is known to offer email marketing and automation.
If you build your website on WordPress, then you get to take advantage of using HubSpot as your email marketing software in 2023.
This is because Hubspot has a plugin that will give you the ability to launch email marketing campaigns directly from WordPress.
The plugin will let you use a Hubspot form or chat widget to automatically capture contacts in your CRM, even without leaving WordPress.
HubSpot has free versions of its products but as your feature requirements grow; you will need to upgrade to a premium plan, which starts a $50/per month.
3. ActiveCampaign
ActiveCampaign is one of the most popular email marketing software in 2023 with over 130,000 users worldwide.
This email marketing software offers a collection of customer automation (CXA) tools which range from SMS, and email marketing to site messaging and CRM functionality.
It also has an automation builder; which is a visual canvas for building automated marketing sequences across various channels.
Unlike some email marketing software which requires expensive consultants and training to use. ActiveCampaign’s intuitive design will enable anyone to craft powerful email automation sequences from scratch.
As will also import one of their 500+ automation recipes.
This email marketing software is very good for small businesses because it comes with an in-built CRM system that allows you to manage sales, live chat, and email automation in one place.
Their pricing starts at $9/month.
4. Drip
Drip is one of the 10 top-rated email marketing software in 2023, and its main focus is on smaller to medium-sized e-commerce businesses.
As you would expect, Drip can integrate well with all the mainstream e-commerce platforms like Shopify, Magento, and WooCommerce; and even the more obscure and custom-made ones.
It has built-in revenue analytics and tools that help you to engage customers across multiple channels (from social channels to SMS).
Drip is highly considered the most powerful email marketing software for growing e-commerce stores.
Their pricing is also palatable, starting at $19/month for small list sizes.
5. Benchmark.
Benchmark is one of the most interesting email marketing software in 2023, and it’s an ideal choice for agencies.
It is a well-designed and easy-to-use email marketing software.
And the one thing that really sets it apart from all other email marketing software in 2023 is design.
From their templates to the platform itself, everything is beautifully-designed; and it is not just visually attractive, but also offers a great user experience.
When it comes to understanding your data and creating the right impression with contacts; this email marketing software does a lot of good.
Any small business that needs simple, easy-to-use email marketing and automation software should consider using Benchmark.
6. ConvertKit
ConvertKit is the best email marketing software in 2023 for bloggers.
It is a relatively simple email marketing software that bloggers and online course instructors use to develop their personal brands.
This software does not even have email templates, as it encourages its users to send plain-text emails to increase engagement.
As most of its users are individuals who are trying to build their personal brand; it however makes sense, but it does make ConvertKit a poor fit for other use cases.
If you’re a creator that just needs a simple tool to serve your audience with regular content; there’s no better email marketing software you should consider using than this.
7. EmailOctopus
This email marketing software is best for developers.
Legend has always had it in email marketing that the most affordable way for one to send emails is using Amazon’s Simple Email Service (SES).
Yet, the UI just isn’t built for marketing teams to create campaigns.
Many email marketing services have tried so hard to bridge this gap; from Sendy to Moonmail, but they’ve often ended up either falling short on features or gravitating towards being more developer-centric.
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