Is blogging a successful career? is one question that so many who are trying to get into blogging usually ask, and am writing this article to answer that question by showing you why blogging is a successful career.
After answering that question, I will also show you how to start a successful blogging career.
But before we answer that question, let us first look at the meaning of blogging.
What is blogging?
Blogging simply refers to the art of writing and publishing media content online of which examples are articles, images, videos, etc.
Blogging began as an opportunity for writers to make their ideas visible online until it was incorporated or adopted for business purposes.
And ever since individuals and corporations have been using blogging as a means of generating leads and income for their brands and businesses.
Is blogging a successful career?
Yes, blogging is definitely a successful career even if you choose it as a part-time or full-time job, long as you are able to build and grow your business with it.
Why blogging is a successful career.
Blogging is a successful career because it will help you in the following ways:
- It will help you to build your network.
- Blogging will also help you to establish authority online.
- It will help you to promote your business (whether online or offline.
- Blogging will help you to earn passive income.
1. It will help you to build your professional network.
Blogging is a successful career because it will help you to build your professional network.
And you can simply do this by creating a website based on your occupation and business and creating content that will organically attract visitors to your blog.
Once you are able to configure your blog and optimize it for search engines, you will be able to bring people from all works of life and location to your business.
2. Blogging will also help you to establish your authority online.
Your authority is simply your profession or occupation.
To become a successful blogger, you must choose a niche for your blog, and it’s best if that niche aligns with your main occupation or profession.
For example, if you are a Dentist, you can build a health blog and write content that will show people how to take care of as well as find lasting solutions to their tooth problems.
Once people are able to find solutions to your problems after reading your content, they will look up to you anytime they or their close people have any related tooth problems.
And in this end, this will help you to establish authority as a dentist online.
3. It will help you to promote your business (whether online or offline.
You can use blogging to promote both your online and offline business in so many ways.
And some of those ways are:
- You can write blog posts and share your expert knowledge with a large audience online. And these posts will in the end attract new customers or clients who are going to patronize your profession.
- Through blogging, you can use keyword research to improve your SEO (Search Engine Optimization), which will help you rank high on search results and drive organic traffic to your business.
- You can use blogging to create a personal connection and maintain consistent communication with your clients for continued business patronage.
4. Blogging will help you to earn passive income.
You can use blogging to create a passive stream of income in the following ways:
- By creating quality and original content you will attract advertisers and other businesses who will be willing to pay in order to get access to your audience.
- You can sell your products and services directly to your customers or clients CIA your blog.
- You can also monetize your blog traffic by joining several ads network as well as selling sponsored space to advertisers.
With so much dedication and hard work, you can make so much money by simply blogging. As a matter of fact, there are so many people who are leaving their full-time jobs to become bloggers.
By structuring your blog the way it should, you can post anything online and bring so many people to read and engage with it without wasting a dime.
It is a fact that there are so many people who are willing to learn the same trade or profession you are expertizing in, and with blogging, you can bring these kinds to your business.
This means that you have the freedom to build your own blogging career or even business from the comfort of your home or anywhere else.
If you are therefore having the zeal to pursue blogging as a career, then you need to learn how to start a successful blogging career below.
How To Start A Successful Blogging Career.
Below are the various ways you can start a successful blogging career:
- Choose a niche or topic.
- Buy a domain and hosting for your blog.
- Develop basic blogging skills.
- Your content is king.
- Network with other blogs and writers.
- Choose blogging either as a part-time or full-time career.
Let’s get down to explain the above points one after the other.
1. Choose a niche or topic.
A blog niche or topic is basically the idea you are going to base your blog articles on.
And I bet you don’t want to start writing randomly; that is writing whatever comes into your head. Or worst still go online to copy and paste what others have already written.
The former will rob you of the opportunity of getting authority for your blog, while the latter will give you over to plagiarism.
You will hear every blogger talking about original content; which means that what you are writing about comes as a result of your own knowledge and research, and not what someone else wrote.
And scores of bloggers always advise upcoming bloggers to choose a niche based on their passion. But my own advice is to always choose a blog niche or topic based on what you are naturally good at or your profession.
For example, if you are a Doctor or Nurse, you have to settle for the health topic or niche.
Again, you don’t just have to start writing everything about health, but narrow everything down to your own area.
For instance, if you are a surgeon, then you need to pick a niche that aligns with that.
The reason you need to choose a topic that aligns with what you are into in life is to help you have enough authentic information while writing your articles.
Whereas researching a niche you know nothing about is going to cost you a considerable amount of time, and worst still you might end up not gathering information that’s authentic enough.
2. Create your own blog.
After you have successfully settled on your blog niche or topic, the next step you have to take is to create your own blog.
The best option is to purchase a domain and hosting for your blog, but this is going to be cost-effective.
So if you don’t have the money to do so, you can always start a successful blogging career by creating a free blog.
3. Develop basic blogging skills.
If you want to become a successful blogger, there are basic blogging skills you need to develop.
Most of those skills are Keyword Research and SEO, Writing skills which may include spelling and grammar, marketing or blog promotion, motivation, organization, and communication skills.
And the other very important skill you will also need to develop is patience.
Blogging is like a long-term investment that must get to maturity before it begins to yield fruit.
But this does not mean that you cannot make money from blogging earlier enough, it depends on your niche and what you are offering plus the public demand.
The most important thing you need to target is how to create SEO-friendly content and develop a marketing strategy that will help your blog get in front of the right audience.
You can achieve writing SEO-friendly content with the use of basic SEO plugins like Yoast SEO.
This plugin will help you to optimize your blog content to become SEO-friendly by telling you what is missing and the mistakes you need to correct to have the best content.
Writing your blog posts with SEO plugins will help you to ensure they will be easy for your visitors and audience to read.
4. Your content is king.
The only thing that will help your blog to become successful is your content.
Without content, there is no way you are ever going to get or own a blog.
Now the most important fact about blog content is that you need to have unique content that links to one another as well as get links from other blogs.
We call the former internal links and the latter backlinks.
It is important to always cross-post your blog content so as to establish a good readership experience, which will lead readers from other blogs to your own.
Getting backlinks on other blogs will enable you to rank well in Google search engines because it will prove that other blogs trust your content enough to recommend it.
5. Network with other blogs and writers.
Networking is very important in the blogging career because it is the key that will help you succeed as quickly as possible
Linking up with successful people in your niche will help you to acquire knowledge and develop your skills more.
There are so many platforms you can connect with fellow bloggers and some of them are: LinkedIn, and Facebook or you can join webinars and e-courses that will help you get the blogger’s attention since you have paid for their services.
6. Choose blogging either as a part-time or full-time career.
If you want to become a successful blogger, you must be able to choose between part-time and full-time blogging.
This will help you to define How Much Time You Should Spend Blogging On A Daily Basis.
Choosing to blog as part-time or full-time will however depend on whether you presently have another job, or whether you are free and search.
Even if you will be a part-time or full-time blogger, you must learn how to practice post-scheduling, as it will help you make the best out of your blogging career.